Saatchi & Saatchi for Nobile Kiteboarding

The latest collection of Nobile Kiteboarding "Tribe&Futurism" was created by the Polish department of the global Saatchi & Saatchi agency. The team responsible for the design includes: Rafał Nagiecki, Ewelina Gąska, Marek Składzień and Aleksander Bieroński.
 
The “Tribe” line is inspired by ritual paintings used by tribal communities that affirm and commemorate the spirits of their ancestors: the fearless warriors. It also represents the tribe-like connection between the members of the kiteboarding subculture, who were joined by a shared passion.
 
“Futurism”, on the other hand, represents a journey through modern forms and shapes inspired by the imaginary future. Geometric minimalism is associated with precision and dynamics of movement in a symbolic shortcut. The choice of colours and lines, however, creates a language in which you can tell stories about the world that is soon to come.